Be sure to visit the official Hollister Independence
Rally 2017 website!
The Hollister Rally began in 1947. It’s believed to be
the event that gave rise to the “American Biker”
and was the inspiration for the powerful 1953 cult classic movie,
“The Wild One,” starring Marlon Brando and Lee Marvin.
The cast, adorned in leather jackets, introduced hipster biker
phrases to movie audiences and defined biker fashion for decades
to come. The movie is considered a cultural milestone and motorcycle
enthusiasts return to Hollister every 4th of July weekend to
celebrate this cultural icon.
The epicenter of the Independence Rally is San Benito Street
in downtown Hollister. The rally features magnificent motorcycles,
live music, vendors selling everything related to motorcycles,
charity events, festival foods, free motorcycle parking on the
main street and VIP packages are available. The event is open
and free to the public.
Roadshows®, Inc. has recently been named manager of the
event and we are working hard to get it organized. This page
will be updated as we have entertainers and events scheduled.